first steps on a new journey

Prior to investing in an organisation, the business manager needs to have the confidence that his products or services suit the local market requirements and that the size of the market is capable of supporting a return on investment, in line with his corporate objectives.

A market development strategy, taking into account the required degree of control and the desired profit contribution is performed in close co-operation with the client. Other key elements such as size of the market, inherent risks, product suitability, forecasted costs and competitive factors are evaluated. The information gathering exercise inevitably delivers additional feedback from the marketplace which may impact on product specification and price.

Key success factors in the establishment of a sales subsidiary or selection of a sales partner are evaluated with the client prior to project implementation.

Whichever choice is made about the form of organisation needed to make an entry into Europe, gunn Business Consulting provides practical help on questions related to:

distributors and representatives
joint venture partners
company acquisition
company creation
employee recruitment

Careful evaluation of all relevant factors, prior to finalising the business plan will guarantee a decisive breakthrough in the development of new business.