exploiting the single European market

New challenges created by the introduction of the single European market continue to present themselves. Future expansion of the European Union will ensure that business will be confronted with opportunities well into the new century. The market itself, however, is far from being homogeneous. It comprises the national markets of our European partners and this imposes new demands on today's managers.

Ensuring effective use of available means and maximum return on investment in exploiting this vast new market opportunity is often an area in which management seeks support. This is precisely where gunn Business Consulting provides the client with an effective resource - oriented towards sales and marketing. This can be further enhanced with the expertise of associated specialists in the legal, accounting and human resource fields, to provide the commercial organisation with a complete service.

More than 20 years of commercial experience in doing business in Europe is available, covering all aspects of the sales/marketing spectrum; from market research to product evaluation, from establishing a subsidiary to making an acquisition. The client benefits significantly by taking advantage of co-operating with a partner who has 'done it before' and shares the languages, culture and mentality of the Europeans.

gunn Business Consulting can offer guidance in making the right decisions for Europe.